New Survey On Shopper's Habits

Here's an interesting article I thought would be of some interest:

Online Ads Increase Sales In-Store
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Yahoo and comscore surveyed shopper's habits and found that consumers who viewed online advertising ultimately bought more when they went to the store. The online ads allowed them to pre-shop and they spent 41 percent more than shoppers who did not view the online ads. Here's the story.

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